I used to be an account executive at an accounting software company, and I’ve consulted with hundreds of accounting firms on bringing new software into their workflows. A common problem I saw was that many of these implementations didn’t stick.
FYI came out on top. We trialled FYI, Karbon, XBert and SyncHub, tested each against Xero Practice Manager (XPM) and, where possible, against Claude, and FYI gave the best combination of price, ease of use, change management and AI agent connectivity.
Google Ads work for accountants when the setup is tight — the buyer intent is already there. Here’s why they convert so well, how they pair with local SEO, and what a setup that actually works looks like.
Marketing an accounting firm in Australia usually runs $1000–$3,000/month depending on the channel. See the full cost breakdown by channel, foundation costs, and what actually drives ROI.
LinkedIn lets you choose exactly who sees you by title, industry and company size, which no search channel can do.
They can, but Facebook is the hardest paid channel for accountants to make profitable. Lead volume can beat Google if your offer is right, but the leads were interrupted while scrolling, not searching for an accountant